EDENS

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a story of People
Norma Morales Perez

Norma Morales Perez

Senior Vice President, Brand and Culture

NMorales@edens.com

Norma Morales Perez is Senior Vice President of Brand and Culture.

Norma leads the stewardship of EDENS’ culture and brand through four strategic areas: people, story, places and intellect. This encompasses many facets of the company’s work in community enrichment, including communications; culture and talent management; creative visual media production and marketing; architectural design strategies; and business and societal insight research. Norma first joined EDENS in 2011 and became the company’s Director of Design, leading creative placemaking and influencing strategy across all aspects of design, engagement and merchandising.

Her multi-disciplinary background blends the space of business development, brand design, architecture, and marketing. Her work is executed across the nation at EDENS shopping places – including Union Market in DC, Preston Royal in Dallas, and Union Planters in Miami.

Prior to her role at EDENS, Norma Perez was a Lead Project Designer for Gensler Architecture, Design & Planning Worldwide in Washington, D.C., where she worked with global lifestyle, leisure and hospitality brands in driving design innovation. She has been a thought leader in developing marketing strategies and conducting industry research for creative real estate ventures and entrepreneurial start-ups including verdeHOUSE.

Prior to these efforts, Norma spent time in Italy with RomaLAB studying media, visual arts creative placemaking. She received a Bachelors Degree from Texas A&M University College of Architecture and a Masters Degree in Real Estate Development from Georgetown University where she guest lectures. She is a fluent Spanish speaker and volunteers with Architecture in the Schools and Dress for Success.

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